We were started by an
ex-con in a treatment center.No, really. Fresh out of prison and looking for a new start, he saw an opportunity to update the rehab’s branding and approached them about designing it himself (he learned to do that in prison. The designing—not the pitching. That comes from years of convincing people to trust you when you’re loaded). They said sure, why not! He did a great job and decided it would be cool to teach design to other recovering addicts. The treatment center agreed, and so, we were born